(Globus Lausanne) Umsatzzuwachs durch Repositionierung

Ziel war eine einfache und klar strukturierte Raumgestaltung, welche - trotz anspruchsvoller Grundrissvorgabe - eine angenehme und deutliche Gliederung aufweist. Auf fast 3.000 qm wurde durch die Schweitzer Projekt AG, in konstruktiver Zusammenarbeit mit den planenden Architekten, eine komplette Neugestaltung durchgefuehrt. Als Resultat davon entstand einerseits eine kontrastreiche, andererseits eine klar fokussierte Kaeuferfuehrung. Das bedingte in zahlreichen Abteilungen auch eine totale Umgestaltung der Lichtquellen unter optimierter Einbeziehung des Tageslichts.

Translation Before Adaptation

Perking up sales by reshaping

Given a very demanding/complicated ground plan, the task was to achieve a simple, clearly structured and highly pleasant interior design. In constructive cooperation/teamwork with the designing architects, the Schweitzer Project AG performed/realized a total reshaping of nearly 3.000 square meters. Among other things/For example, it was necessary to completely redesign the lighting system/source of light in many divisions and, at the same time, to include the daylight best/most favorably. As a result, customers now can enjoy both a varied and clearly arranged shopping ambience.

Overhaul Yields Revenue Results
Given a challenging, under-performing 3,000 square meter floor plan, the task was to achieve a optimally structured, highly pleasant interior design. In close coordination with design architects, Schweitzer AG realized a revenue-effective reformat of the entire space. [Photo]
A single notable element of this design was the practical redirection of the lighting source. Illumination is phased throughout the entire space. The effect creates total light with pleasant gradation, favorable in both day and night. The concept encourages the customer to fully enjoy a highly-effective, pleasing shopping ambience.

(Seduction is not a bad word.)

Project/Operative Management: GLOBUS Equipment Department
Planning: Architects Brunner/Eisenhut, Zurich, Architect Ruefenacht, Zurich
Operational Planning & Production: Schweitzer Project AG

Uster Stressfrei einkaufen à la USA

Auf 4.000 qm praesentiert sich die Firma Migros in *echt amerikanischen* Dimensionen. Kein Wunder, wenn ein US-Stardesigner wie Bob Carullo in Zusammenarbeit mit der Schweitzer Project AG ans Werk geht. So entstand im Grossraum Zuerich eine Non-food-Abteilung, deren Ambiente mindestens genauso attraktiv wie ihr Praesentationskonzept ist. Hier soll Einkaufen vor allem Spass machen. Deshalb setzte man - unter voller Ausnuetzung der Raumhoehe - auf Focus Points in Niveaus von bis zu 4 Metern, denn das Warenbild sollte sich nicht verlieren.

Translation Before Adaptation

Shopping at ease – just like in the USA

The Migros company truly presents itself in American dimensions: US star designer Bob Carullo and the Schweitzer Project AG created a non-food store for Greater Zurich with a most attractive shopping ambience and exceptional presentation concept. To keep the 4.000 square meters of shopping space clearly arranged/open, "focus points" at heights up to four meters were used. Here, shopping is pure fun. Just like it is meant to be.

Non-Food Scenario-2, Uster

Under One Roof American-Style
For Greater Zurich, The Migros Company now puts forth a 4,000 square meter presentation at an American scale. The Schweitzer Project AG partnered with top U.S. designer, Bob Carullo, to create an effective non-food presentation with dramatic shopping ambience. [Photo]
Prominent in this design was the use of focus points. At heights of up to four meters, these pleasing eye-catchers not only draw customers to strategic merchandising points, but also provide directional guidance through the expansive space. The overall effect is a happy, convenient, visually entertaining shopping environment.

(Logical Mass.)

Project/Operative Management and Design: Bob Carullo, 3DI, New York
Operation/Performance: Schweitzer Project AG

How to make the most of a rectangle (or: Thriving on brain teasers)

To understand how efficiently the Schweitzer AG realizes its network skills, the Sogaro company with its 2.800 square meters of shopping space is a very good example (The 2.800 square meters shopping space of the Sogaro company is a typical example for the efficiency of the network strategy of the Schweitzer AG.). To unite/merge several branches/subsidiaries of a specialist store for household goods and home textiles, the most expert specialists were assigned to this demanding task.   For example, concept and planning were performed by Schweitzer Service, expertly supported by British designers Corsie & Naysmith. Following, the Schweitzer Project AG carried out these delicate preconditions.

Non-Food Scenario-6, Sogaro

Solving The Geometric Equation
Of particular challenge was the reformat of  Sogaro Company’s 2,800 square meter store comprised of a long, rectangular space. The specialists of Schweitzer AG united and reformatted departments,  such as household goods and home textiles, to provide both an alluring and customer-friendly design. [Photo]
Concept and planning were performed by Schweitzer Service, expertly supported by British designers, Corsie & Naysmith.

(Obstacles become Advantage.)

Concept & Planning: Schweitzer Service
Design & Architecture: Corsie & Naysmith, London
Operational Planning & Production: Schweitzer Project AG

Translation Before Adaptation

Where children’s hearts are thrilled

Successful/Rewarding design of selling space often requires both logical arrangements and striking effects. Especially in uniting these two components, Schweitzer is highly skilled/very experienced.   With any selling space that wants to meet the wishes of the customer of tomorrow, variety and simple solutions are the keys to harmonious presentation sights/scenes. In this case, the manifold product range was completed/supported by a colorful event ambience. Due to the informative and clearly arranged presentation, the customer is deliberately guided on a route to selected/specific product/selling areas.

Non-Food Scenario-5

For The Child in Us All
Schweitzer combines logical, effective plans with motifs appealing to shoppers at both conscious and subconscious levels.   The customer of today, and tomorrow, will be drawn to harmonious presentations of merchandise, color and light. Here a manifold product range is supported by a colorful, event-driven atmosphere. The clear sight lines and systemized merchandising guides the customer on a path to specific products and selling areas. [Photo]
(Traffic Flow in Merchandising.)

Translation Before Adaptation

Where gourmets can relish

An especially friendly atmosphere, modern lines within the architecture of the premises and a stylish presentation of food – this was the topic that had to be translated in the Kaufhof Cologne. Moreover, the share of fresh goods in the food department had to be increased from 60 to 70 percent. Brightness/light and friendliness were supposed to be the leading parts of this gourmet paradise that was divided in specific "worlds of taste".   As a remarkable detail in this department a wise connection between the taste corner (where you can have a snack) and the cultural meeting place had to be formed/developed. (Or, maybe better: Also, a remarkable detail had to be developed/created: a connection between the taste/snack corner and the cultural meeting place). In solving this task, Schweitzer was able to show once more how experienced they are in implementing individual and exceptional concepts.

Food Scenario-1, Kaufhof Cologne

Gourmands Among Food as Art
In Kaufhof Cologne, the demands of an upscale, discriminating clientele were met with a sophisticated design and a stylish presentation of food. After redesign and redirection, this clean, well-lighted place boasted a 60 to 70 percent increase in space-share devoted to fresh foods.   Billed as Worlds of Taste, the gourmet section divides into departments of regional sensory themes.   Individual and exceptional details come to the fore at the taste corner; customers can gather and share in a meld of Epicurean cultures. [Photo]
(Success by Joining Concepts.)

After Adaptation

Epicurean Scenario-1, Dodenhof

Yen & Yang – Form and Function
In designing this 1.500 square meter restaurant, of paramount concern was a successful integration into the setting -- the natural landscape and architecture of northernmost Germany.   Renovations required a complex and well-planned scheme. The diverse skills of various local craftsmen were applied under the most effective of management.

(Careful Skill, Block by Block.)

Dinea Scenario

Success is The Theme
A fanciful thematic motif  was put to a convenience-driven buffet concept. Cinema memorabilia, dramatic lighting and an on-the-set feel create a space where consumers break from routine. [Photo]
(The Eyes Eat Before The Mouth.)

Non-Food Scenario-7, Kaufhof

Action = Results
Hands-on, active sales presentation is key to greater volume. Well-conceived, well-delivered selling techniques create volume for a single product, or a special line. Schweitzer can improve the output of that one faltering component, or jump start the entire machine. [Photo]
(Nuts-and-Bolts run the train.)

Food Scenario-3, Waro

Success Within the Details
Of thematic challenge was transforming freshness as an idea, a feeling, into physical reality. The tact was to create covered markets with a colorful, full of life hustle and bustle. A unique ceiling and lighting system serves to accent a lively warehouse concept with pleasant, even cozy tonal effects. [Photo]
Materials and warehouse-style shelf units compliment an overall system which presents a vivid, singular and unique ambience.

(Utility is Aesthetic.)