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[This
press release, strategic rather than promotional, was one element of
a larger governmental compliance package. At the date of posting
to this site, names were omitted for expediency.]
For Immediate
Release
12-Hour New Music Mega Event Set for at
3Com Park
San Francisco,
Calif. (DATE) – On June 16, 2001, in what may be first event of its
kind to play a big league venue, San Francisco’s 3Com Park will host
METROPOLIS, a 2 p.m. to 2 a.m. carnival of music, dance, laser
light and thrill rides expected to draw 35-40,000 young adults.
Paying $35-50
per for primarily pre-sale tickets, attendees will circulate six dance
arenas erected both within the stadium and on the exterior parking lot.
To supply the driving music favored by young adults, the producer, San
Francisco-based [Client], will fly in more than 50 name-brand DJ’s and
bands from across the United States, Canada and Europe.
Besides state
of the art audio production, the San Francisco lighting wizards of Lumatech
will be slicing beams across the varying venues and firing lasers into
the night sky above the open-air 3Com Park arena. Daytime and evening
elements will include carnival rides, extreme sports demos, roving circus
performers and cutting edge gaming exhibits.
All this high-end
technological sound and fury goes to entertaining the new edge generation:
the 18-25 set, known to marketers as the Gen-Y segment. Sci-fi lighting
and all-night dancing reverberating a major sports arena, with heavy
pre-event marketing now underway at college campuses across five western
states, is expected to set the stage for prime generational association
and high-tech branding.
Besides the
usual booths, exhibits space, and merchandising, corporate sponsors
signed-on will see their logo materialize in holographic laser lights
above the heads of tens of thousands of dancing young people. Literally
projecting their brand at the event will be the likes of ______________________,
______________________, ______________________, ______________________
and ______________________.
A year in the
making, the production was given the green light only after [Client]
met standards set by not only 3Com Park’s careful managers, The City’s
Recreation and Park Department, but also the San Francisco Police and
Fire Departments. More than 300 private security officers and a major
contingency force of medical personnel, SFPD and SFFD officers will
supervise the proceedings.
For the duration
of the event, with technicians on site and roving area neighborhoods,
the acoustical engineering firm of [Sound Engineer] will monitor sound
levels and adjust output as needed to comply with preset emission standards.
“Anytime you
get 30 or 40,000 young people together there is understandable concern
on the part of the authorities,” says [Press Contact], [Client]'s Director
of Communications. “But we are not an itinerate producer ready to take
the money and run. San Francisco is our hometown, and we know our future
standing here comes down to the safety and security of this single show.
Quite simply, we have a responsibility owed not only to our investors,
but also to our community.
METROPOLIS
is the first of five for-profit and nonprofit productions Clockwork
has slated for 3Com Park before year’s end. For the events now scheduled:
the base rent paid for 3Com Park will return a gross of $400,000 to
The City; [Client] will pay out no less than $375,000 for city employees
and municipal services; total revenues in stadium taxes for the five
events will likely exceed $250,000; and the total of all revenues, taxes,
employment, goods and services for the five events is expected to generate
about $10 million within the City and County of San Francisco.
###
[The preceding was one element of a larger compliance
package.]
GenTac Enterprises, LLC
Press
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